Wednesday, May 14, 2008

Mac Experience on Windows PC

For the quarter ended on March 29, 2008, Apple shipped 2,289,000 Macs. It is a 51 percent unit growth and 54 percent year-over-year revenue growth.

A random thought occurred to me upon reading this news. On my Windows PC, I am using applications that are native to Apple's Macintosh platform, like iTuen, QuickTime, and Safari web browser. That is a Mac experience on my Windows PC. When Microsoft resumed its Microsoft Office for Mac in 1997, it is a clone of the Windows user experience on Mac. It did not attract people back to Mac. If I really need to use Office applications, I would turn on a PC and work from there. When people use iPhone, iPod, and iTune more often, they will eventually ask why not just have a Mac computer.

There are more and more people using Apple's products and even more people talking about them. There are reports claiming Mac computers are coming back to the office. The Motley Fool said Apple should go after the enterprise market. Well, it is, just in a very different way. It is easier when employees ask for Mac than taking it head-on with those IT departments.

Another interesting observation is that lately some analysts started to compare the iPhone with RIM's BlackBerry. Isn't iPhones for consumers and BlackBerry for the enterprise, in the typical definition for product segments? Then why compare these two? It has much less to do with the fact of RIM coming to the consumer market but that most consumers also work for living. If a consumer likes to use an iPhone, he or she would not bother with the definition. There were so many mobile email providers tried to be the RIM number two but failed. Look who is the vendor making RIM's life harder. It is Apple and its iPhone. It is the iPhone user experience, not its email story. And iPhone does not even have a complete story for the enterprise email yet. Isn't that blue ocean of what?