I just heard about this company from a friend who went to the 3rd Annual San Francisco Food Festival.
I was told its sausages were sensational. What is more amazing is that this company has no store front, not in the on-line or mail order business. It only does catering and participating in various festivity events. On the web site, the company states,
In less than one year this little dream has turned into the longest lines at street fairs, requests for private orders for wineries/chefs, catered events from movie studios & Fortune 500 companies, and requests to attend various festivals around the country. All currently with no food truck and no retail space, but simply word of mouth...
Of course, there are Facebook, Twitter and Yelp in the mix for such a viral marketing effect. This is a great example of finding a blue ocean in a red sea. When I searched it online, the first few hits were the company's web site, Yelp review, Twitter link and Facebook page. On Yelp review, it has only Los Angeles, CA as a nominal address, but the area code of the telephone number is somewhere near San Jose, California. The telephone number in the company web page shows another area code from San Francisco. You can imagine how dynamic its operation is and a form of telecommuting the company employs.
This company addresses the real value its customers appreciate and cleverly bypasses the overhead that traditionally burdened this industry. At the same time, it leverages all the free marketing resources made available to it. This is definitely a new type of company that deserves a little more attention.
